• SuperNerd@programming.dev
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    21 days ago

    This is a brand lift study. It’s almost worthless: Hulu is paid nearly zero for it. I can’t believe they’ve stooped this low to scrape so little incremental revenue with such a customer hostile tack. Their product and analytics people must truly suck and completely lack awareness of counter metrics.

  • collapse_already@lemmy.ml
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    20 days ago

    All I know is that Lexus Texas (that is what TX means to me) sounds like the name of a porn star. Is that the message Lexus wanted me to take away from their advertising and branding?

  • BananaTrifleViolin@lemmy.world
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    21 days ago

    I would immediately cancel any service that does that.

    I actively avoid advertising. I’ve cancelled Amazon prime now it has advertising.

    I got Sky’s Internet TV here in the UK - a supposedly premium service yet the first VOD demand show I streamed I found it had adverts and you had to pay more to be able to fast forward through them. I immediately cancelled.

    These companies are greedy as fuck, and driven by the stupidity of always trying to be “growing” to grow their share prices. That just means always trying to save money and take more money from their customers. Enshittification is a result of the stupidity of the stock markets.

    • Blackmist@feddit.uk
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      21 days ago

      I was on Amazon Prime for years.

      Then in the space of one year they decided that listening to an album in order was now a “premium” feature, and that ads would be shovelled into everything.

      Sure, I lost the “free” shipping, so now I hardly buy anything from Amazon either. I see this as an absolute win.

  • SplashJackson@lemmy.ca
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    21 days ago

    Is this fucking real? Get fucked, mainstream media, if this is the case. Plenty of books and old games to keep me occupied until Alzheimers hits, and then occupied again afterwards

    • towerful@programming.dev
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      21 days ago

      This isn’t mainstream media.
      This is capitalism.

      This is a company making a product, selling it for a given price, then making additional money from embedded ads.
      Whether that ad revenue is additional profit, or to offset the actual cost of the item - because the sold it at a loss to beat their competitors - doesn’t really matter.
      This is the consumer paying for something, and not getting a full and complete product

  • Affidavit@lemm.ee
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    21 days ago

    They’re really doing everything in their power to destroy their own business model, aren’t they?

      • Sarcasmo220@lemmy.ml
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        21 days ago

        A friend of mine in college pirated a japanese show which included the ads. The first episode seemed to have subs with legitimate translations. The rest of the season the subtitle author had fun and changed them to make fun of the ads. It was pretty funny.

        There were no quizzes though…